Sarah Silverman is a comedian who has made a name for herself through viral videos. Is she funny without them, yes. Is she funnier with them, yes. You decide for yourself...
Sarah's Latest Video: Sell the Vatican, Feed the World
Sarah Campaigning for Obama: Sarah Silverman and the Great Schlep
Sarah dueling with then boyfriend Jimmy Kimmel
Jimmy's rebuttal to Sarah
Tuesday, October 20, 2009
Monday, September 14, 2009
VMA's and MTV, Ahead of the Advertising Curve
Last night just by happenstance I stumbled upon the MTV VMA's... which brought me back to my days as a junior high student. We used to talk about them on the bus the next morning, that is really why I watched them, and to see 'NSYNC(and you know that is why you watched them too). This is not going to be a blog about the highlight moments of the evening where Kanye took Taylor Swift's thunder, Lady Gaga's wardrobe changed everytime the camera was on her or Janet's MJ tribute. No, this post is about something I payed no attention to as a junior high student, but something I can't avert these days... advertising.
What I noticed were the ads. There was a great Levi's ad done by Wieden+Kennedy:
This as is not what I am talking about either, although it is great isn't it. What I am talking about is the cross branding and promotion that ran durning the VMAs. I saw FOX ads for the new show GLEE and another for CBS. For what I don't remember because I thought somehow my TV had spontaneously switched to CBS while I was brushing my teeth. Now maybe MTV has been at this for along time now and I am antiquating myself, I don't know. But if so, is it working and why would a cable channel drive traffic to a network station?
There is one first I know to be true, "Best Performance in a Pepsi Rock Band Video Award" is the first VMA sponsored award. Why MTV didn't think of the brilliant idea before, beats me. There is great potential in sponsorship and user/listener/watcher/consumer interaction which works with the VMA's like no other award show because of the young demographic. The AMA's do have a T-Mobile "Breakthrough Artist" Award that MTV maybe piggy backing off of, but I think there is still more potential with the MTV audience, because of the constant edge MTV is trying to provide.
Buzz is no longer created on the school bus. Buzz is created before the event, during the event and after the event. While the VMA's were airing, there were 1 million plus tweets, according the the MTV wrap show. The face of advertising is always changing and adapting, which has become evident by MTV, always paving the way, and always walking the line.
What I noticed were the ads. There was a great Levi's ad done by Wieden+Kennedy:
This as is not what I am talking about either, although it is great isn't it. What I am talking about is the cross branding and promotion that ran durning the VMAs. I saw FOX ads for the new show GLEE and another for CBS. For what I don't remember because I thought somehow my TV had spontaneously switched to CBS while I was brushing my teeth. Now maybe MTV has been at this for along time now and I am antiquating myself, I don't know. But if so, is it working and why would a cable channel drive traffic to a network station?
There is one first I know to be true, "Best Performance in a Pepsi Rock Band Video Award" is the first VMA sponsored award. Why MTV didn't think of the brilliant idea before, beats me. There is great potential in sponsorship and user/listener/watcher/consumer interaction which works with the VMA's like no other award show because of the young demographic. The AMA's do have a T-Mobile "Breakthrough Artist" Award that MTV maybe piggy backing off of, but I think there is still more potential with the MTV audience, because of the constant edge MTV is trying to provide.
Buzz is no longer created on the school bus. Buzz is created before the event, during the event and after the event. While the VMA's were airing, there were 1 million plus tweets, according the the MTV wrap show. The face of advertising is always changing and adapting, which has become evident by MTV, always paving the way, and always walking the line.
Labels:
CBS,
FOX,
GLEE,
kanye,
Levis,
mtv,
taylor swift,
vma's,
Wieden+Kennedy
Monday, August 17, 2009
The rest...
DAYS 2-7
In the days that followed day 1, I didn't have as much trouble... although I did drive my mom's car to work (she was out of town and I could park closer to the door at work, call me lazy) and her radio was on. It took me a second to register I needed to turn it off. The radio is just so automatic, it is like background noise. I knew it was on and I wasn't paying attention, it was also 6am.
That was the entire reason for my experiment. I am not an avid radio listener, but I listen while commuting and when it was taken away, I noticed. It was boring, not going to lie, especially in traffic. I am totally one of those people you see in their car singing along to the radio, and I don't even notice. Well, I saw those people and I was jealous.
I missed the company most of all. I didn't miss the information, because I can get that from other sources. I am an extrovert and enjoy interaction, even if it is through the airwaves. I suppose I could have used the time to reflect more on life, and the goings on around me, but I didn't. I think as a creature of habit, I do those things at other times of the day and couldn't change that in a week.
RADIO ON
When I turned the radio back on, it was WONDERFUL! I was happy and driving/singing-a-long with a smile on my face. I felt like I couldn't get enough, I had to listen to every station on the dial just a little. Then I got back into my rhythm... like Kanye says, "you don't know what you got till it's gone"; true.
I am happy to have the radio back in my life, major lessons learned:
In the days that followed day 1, I didn't have as much trouble... although I did drive my mom's car to work (she was out of town and I could park closer to the door at work, call me lazy) and her radio was on. It took me a second to register I needed to turn it off. The radio is just so automatic, it is like background noise. I knew it was on and I wasn't paying attention, it was also 6am.
That was the entire reason for my experiment. I am not an avid radio listener, but I listen while commuting and when it was taken away, I noticed. It was boring, not going to lie, especially in traffic. I am totally one of those people you see in their car singing along to the radio, and I don't even notice. Well, I saw those people and I was jealous.
I missed the company most of all. I didn't miss the information, because I can get that from other sources. I am an extrovert and enjoy interaction, even if it is through the airwaves. I suppose I could have used the time to reflect more on life, and the goings on around me, but I didn't. I think as a creature of habit, I do those things at other times of the day and couldn't change that in a week.
RADIO ON
When I turned the radio back on, it was WONDERFUL! I was happy and driving/singing-a-long with a smile on my face. I felt like I couldn't get enough, I had to listen to every station on the dial just a little. Then I got back into my rhythm... like Kanye says, "you don't know what you got till it's gone"; true.
I am happy to have the radio back in my life, major lessons learned:
- Appreciate the simple things
- Life can be silent and boring or silent and intriguing, you decide
- I am the same radio listener now that I was then
- Radio is not passive, listeners have control, but I don't know if they realize it?
Now, turn the radio up and sing-a-long... you know you want to!
Wednesday, August 5, 2009
THE CHALLENGE: Spend 1 Week Without the Radio
I have been challenged to spend a week without listening to the radio. Which means I will be driving in silence for the next 7 days. The reason for this is I am trying to figure out what radio means to me. I would not consider myself a serious radio listener. I do not know the schedules, the personalities life stories, and I do not listen through the commercials (I flip stations). I only listen in the car, and I think that makes me a fairly typical radio listener. I suppose I could listen at work, but I don't.
Although I am impartial to radio as a medium, when it is taken away from me I feel uneasy.
DAY 1
I got in the car and turned off the radio. While I was driving to work I kept wanting to hit my radio consul because my radio only works some of the time, and that is how I get it to work. Then I think to myself what is going on in the world, what am I missing? I listen to NPR on my way to work so I get a feel for those kinds of things, and in case I don't have time at work to check nytimes.com.
I start to notice the car in front of me looks like its tires might be a little low. Then I start to hum to myself. I guess I needed more than just the noises of cars around me. Admittedly this may be more enjoyable if I were on a scenic highway, but because I am not I begin to get bored. Now my time is spent getting frustrated at other drivers. Finally, I get to work and can interact with others!
My drive home was HOT, not only does the radio sometimes work, the A/C doesn't (I am driving my brothers car because mine had a fuel leak). I didn't miss the radio as much because I almost always talk on the phone while I drive home... I really need to invest in a head-set.
Well there you have it. Day 1 of no radio. What did I discover? Radio makes me a little more carefree, not letting other drives get under my skin. Radio acts as an information source to keep me connected to what is happening here, there and everywhere. Radio acts as my commuter companion.
Although I am impartial to radio as a medium, when it is taken away from me I feel uneasy.
DAY 1
I got in the car and turned off the radio. While I was driving to work I kept wanting to hit my radio consul because my radio only works some of the time, and that is how I get it to work. Then I think to myself what is going on in the world, what am I missing? I listen to NPR on my way to work so I get a feel for those kinds of things, and in case I don't have time at work to check nytimes.com.
I start to notice the car in front of me looks like its tires might be a little low. Then I start to hum to myself. I guess I needed more than just the noises of cars around me. Admittedly this may be more enjoyable if I were on a scenic highway, but because I am not I begin to get bored. Now my time is spent getting frustrated at other drivers. Finally, I get to work and can interact with others!
My drive home was HOT, not only does the radio sometimes work, the A/C doesn't (I am driving my brothers car because mine had a fuel leak). I didn't miss the radio as much because I almost always talk on the phone while I drive home... I really need to invest in a head-set.
Well there you have it. Day 1 of no radio. What did I discover? Radio makes me a little more carefree, not letting other drives get under my skin. Radio acts as an information source to keep me connected to what is happening here, there and everywhere. Radio acts as my commuter companion.
Thursday, July 16, 2009
The Good Old Cadbury Easter Bunny
I have never eaten a Cadbury Easter Egg, think of it as you will. But I always look forward to the classic Cadbury Egg commercials every Easter, and yes I know I am a little late. This morning I came across this new Cadbury commercial running in the UK and I found it amusing, but does it sell chocolate? I don't know, but it does make me want to strengthen my eyebrow muscles... give it a try!
Monday, June 15, 2009
Twitter... has it been lost in the Twittersphere?
Have you tweeted lately?
I have been a tweeting for a few month now and it seems that I lost my twitterbug. There are two main reasons for this. First, I got really busy and wasn't able to update my status. Second, I have an old school flip phone with no internet access. Now I use twitter more as a resource than anything else. I pull information off of my feed and rarely post.
I think that if I had a new aged cell phone things would be different and I would tweet more. What is important about this is that the majority of people don't have fancy phones. But also I suppose it is important to note that the people who twitter are technologically savvy and have phones with internet access. Don't get me wrong, I would love to be one of those people... but I am waiting until I have a job that will pay for me to have a fancy phone and expects me to be available 24/7. So, until then I will be answering calls and sending text messages via my old school flip phone that functions like a phone should.
Funny twitter video:
Oh, and if you want to follow me on twitter click here: http://twitter.com/j_freedman
I have been a tweeting for a few month now and it seems that I lost my twitterbug. There are two main reasons for this. First, I got really busy and wasn't able to update my status. Second, I have an old school flip phone with no internet access. Now I use twitter more as a resource than anything else. I pull information off of my feed and rarely post.
I think that if I had a new aged cell phone things would be different and I would tweet more. What is important about this is that the majority of people don't have fancy phones. But also I suppose it is important to note that the people who twitter are technologically savvy and have phones with internet access. Don't get me wrong, I would love to be one of those people... but I am waiting until I have a job that will pay for me to have a fancy phone and expects me to be available 24/7. So, until then I will be answering calls and sending text messages via my old school flip phone that functions like a phone should.
Funny twitter video:
Oh, and if you want to follow me on twitter click here: http://twitter.com/j_freedman
Thursday, April 30, 2009
How do you use media?
The face of media is ever changing, much like our world today.
How often do you pick up the phone to call someone vs. sending them a text? Newspapers are going digital, are magazines next? People read books on hand held devices and listen to music 24/7 thanks to internet radio and MP3 players.
When does it become to much? Is facebook getting over saturated? I have friends who are done and closing their facebook accounts. They don't want to patrol what people know about them and don't. I police my phone calls. (That is different than screening them, please don't be offended next time you call me and I don't pick up.) I don't like to ALWAYS be available. When I am busy my phone is on silent or vibrate. Who wants to be annoyed by random ring-tones anyway, not me!
What is going to happen in the future? Well there is the theory that people could interact through media, but never actually interact with each other face-to-face. I think that is a sad and extreme thought. There is still something about face-to-face interaction that I can't get from my computer/internet, cell phone, or iPod. While marketers are trying to figure out how to interact more with consumers using these modern media outlets, I wonder if eventually we will all take a step back and think, what were we doing? Do all those anti-cell phone people have it right? I am all for social media. It fascinates me because so much is still unknown. But I wonder if it is the new end all be all or just a fad passing through.
How often do you pick up the phone to call someone vs. sending them a text? Newspapers are going digital, are magazines next? People read books on hand held devices and listen to music 24/7 thanks to internet radio and MP3 players.
When does it become to much? Is facebook getting over saturated? I have friends who are done and closing their facebook accounts. They don't want to patrol what people know about them and don't. I police my phone calls. (That is different than screening them, please don't be offended next time you call me and I don't pick up.) I don't like to ALWAYS be available. When I am busy my phone is on silent or vibrate. Who wants to be annoyed by random ring-tones anyway, not me!
What is going to happen in the future? Well there is the theory that people could interact through media, but never actually interact with each other face-to-face. I think that is a sad and extreme thought. There is still something about face-to-face interaction that I can't get from my computer/internet, cell phone, or iPod. While marketers are trying to figure out how to interact more with consumers using these modern media outlets, I wonder if eventually we will all take a step back and think, what were we doing? Do all those anti-cell phone people have it right? I am all for social media. It fascinates me because so much is still unknown. But I wonder if it is the new end all be all or just a fad passing through.
Labels:
cell phone,
facebook,
media interaction,
media usage,
social media
Thursday, April 16, 2009
Remember Facebook?
I got to together with some friends last night for happy hour. Among our conversation topics were weekend plans, love lives(or lack-there-of) and twitter... Sorry, I'm only going to dish about our twitter convo.
We are all on twitter for different capacities: work, personal, networking and research. Not once did Facebook come up in our conversation. I began to think to myself, is Facebook dying? Facebook is one of the most visited websites in the world. Yet, they still can't turn a profit. The highest growing segment is women age 55+. Facebook will most likely be around for many years to come, but just like the jock who peaks in high school, Facebook's days of being popular are numbered. That is a big statement I know. Unless Facebook can bring some new life to its site and bring back the intrigue we all went there for in the first place, I think Facebook is a sinking ship.
Admitingly I am a Facebook user, but since I opened my twitter account, I am on twitter all day and check Facebook once or twice... Because Twitter is so new and fresh to so many they have the advantage. Twitter can learn from mistakes of other social media sites and soar. Twitter the ball is in your court. Facebook, you are in the last set, don't go down without a fight!
We are all on twitter for different capacities: work, personal, networking and research. Not once did Facebook come up in our conversation. I began to think to myself, is Facebook dying? Facebook is one of the most visited websites in the world. Yet, they still can't turn a profit. The highest growing segment is women age 55+. Facebook will most likely be around for many years to come, but just like the jock who peaks in high school, Facebook's days of being popular are numbered. That is a big statement I know. Unless Facebook can bring some new life to its site and bring back the intrigue we all went there for in the first place, I think Facebook is a sinking ship.
Admitingly I am a Facebook user, but since I opened my twitter account, I am on twitter all day and check Facebook once or twice... Because Twitter is so new and fresh to so many they have the advantage. Twitter can learn from mistakes of other social media sites and soar. Twitter the ball is in your court. Facebook, you are in the last set, don't go down without a fight!
Wednesday, April 8, 2009
Sweet Events Happening in Portland to Help YOU!
Here is a list of upcoming events around Portland. These will be great networking events and help you build your brand. Don't forget to bring you business cards with you!
Thursday April 9, 2009 PAF Interesting PDX
Friday April 10, 2009 UO Events: Turning Attendees into Community Members
Wednesday April 15, 2009 YPOP Networking Event and Blazer Game
Thursday April 16, 2009 PDX Social Media Club Tweet Up
Thursday April 16, 2009 PAF Extreme Happy Hour
Tuesday April 21, 2009 PRSA Personal Branding 2.0
Tuesday April 22 and Wednesday April 23, 2009 E-Marketing Summit
Thursday April 23, 2009 SoMe Awards
Tuesday April 28, 2009 Dr. Schultz Lecture Media Generations
Mark your calendars now, so you don't forget...
Thursday April 9, 2009 PAF Interesting PDX
Friday April 10, 2009 UO Events: Turning Attendees into Community Members
Wednesday April 15, 2009 YPOP Networking Event and Blazer Game
Thursday April 16, 2009 PDX Social Media Club Tweet Up
Thursday April 16, 2009 PAF Extreme Happy Hour
Tuesday April 21, 2009 PRSA Personal Branding 2.0
Tuesday April 22 and Wednesday April 23, 2009 E-Marketing Summit
Thursday April 23, 2009 SoMe Awards
Tuesday April 28, 2009 Dr. Schultz Lecture Media Generations
Mark your calendars now, so you don't forget...
Monday, April 6, 2009
What is 'the man' doing for you?
In this stress-filling economic time, we are all trying to get the best deals right? So, what is the man doing for you? I want more for less, NOW!
From crazy merchandising deals, to loyalty program benefits, to restaurant meal deals, everyone is catching the bargain wave. I understand this philosophy that people want more for less these days, but where does the line get drawn? I still want a quality product and good service no matter where I am and how much I am spending. The bottom line is I AM SPENDING. So if I am spending, wouldn't you think I should get excellent service, so I will continue spending? Not the case. I have had several experiences lately where I was spending money and received poor service or a poor product. I will not be going back.
Take advantage of this situation! Draw customers in with your wonderful deals. Then, make the experience a wonderful one, so they will come back. Eventually things will turn around, and don't you want those customers coming back when they do? I just don't understand getting bad service at a restaurant or while shopping. It is truly inexcusable anytime, and especially when every penny counts. True colors come out when people are pushed to their max. Maybe the company doesn't care. Well people do care, so step it up. It you don't your company/store/restaurant will be the next on the chopping block on the evening news.
I challenge you to be aware of the service you are receiving and decide if it is truly worthy of your hard earned money. If not, think twice.
From crazy merchandising deals, to loyalty program benefits, to restaurant meal deals, everyone is catching the bargain wave. I understand this philosophy that people want more for less these days, but where does the line get drawn? I still want a quality product and good service no matter where I am and how much I am spending. The bottom line is I AM SPENDING. So if I am spending, wouldn't you think I should get excellent service, so I will continue spending? Not the case. I have had several experiences lately where I was spending money and received poor service or a poor product. I will not be going back.
Take advantage of this situation! Draw customers in with your wonderful deals. Then, make the experience a wonderful one, so they will come back. Eventually things will turn around, and don't you want those customers coming back when they do? I just don't understand getting bad service at a restaurant or while shopping. It is truly inexcusable anytime, and especially when every penny counts. True colors come out when people are pushed to their max. Maybe the company doesn't care. Well people do care, so step it up. It you don't your company/store/restaurant will be the next on the chopping block on the evening news.
I challenge you to be aware of the service you are receiving and decide if it is truly worthy of your hard earned money. If not, think twice.
Tuesday, March 31, 2009
You are your own Customer Service Representative
You are your own customer service representative and there is no getting around it. You and only you are responsible for your brand image.
If you are a brand, then why are you driving your brand into the ground? When a brand says they are going to do something, they do it. Why? Because if they don't, there will be negative backlash, and a negative image will be associated with their brand. Then why when people say they are going to do something and don't do it, it is an acceptable practice?
There maybe different levels of this, but there shouldn't be. It is a simple philosophy of doing what you say. You are responsible for your individual brand, why would you want to hurt it, well, you wouldn't knowingly. Much like my "Year of the Doer" outlook, people that do what they say are going to really stand out these days. It is as simple as calling a person you say you are going to call, or following up on a conversation.
Be an excellent customer service representative for yourself. You can take the steps today to start standing out at work and with your friends. You want your brand to be top-of-mind and seen as high quality right? It is important to put yourself first, and I mean the brand of YOU!
If you are a brand, then why are you driving your brand into the ground? When a brand says they are going to do something, they do it. Why? Because if they don't, there will be negative backlash, and a negative image will be associated with their brand. Then why when people say they are going to do something and don't do it, it is an acceptable practice?
There maybe different levels of this, but there shouldn't be. It is a simple philosophy of doing what you say. You are responsible for your individual brand, why would you want to hurt it, well, you wouldn't knowingly. Much like my "Year of the Doer" outlook, people that do what they say are going to really stand out these days. It is as simple as calling a person you say you are going to call, or following up on a conversation.
Be an excellent customer service representative for yourself. You can take the steps today to start standing out at work and with your friends. You want your brand to be top-of-mind and seen as high quality right? It is important to put yourself first, and I mean the brand of YOU!
Monday, March 30, 2009
Google Stock, How Do You Rank?
When you type your name in Google, what comes up? You maybe surprised, that is if you have never actually Googled yourself...
Right now, more than ever, we should be looking and marketing ourselves as a brand, which is what I am trying to do with this blog... But the point behind all of this self-promotion is really driven by the Google Factor, or what I like to call your Google Stock: according to Google who are you, what do you do and how do you rank? I have read a number of blogs that have pointed out that 2009, is "The Year of the Doer", due to the current economic situation(GenNext, RadioGuruPDX). So what are you doing to increase your stock?
This is the golden opportunity for you to make a name for yourself while exploring, it is really a win-win situation! It doesn't really matter if you have a job or don't have a job, work in marketing or don't work in marketing, it is always important to be checking and increasing your Google Stock. You never know when you are going to need it, and it is not something that can be built overnight. This takes time, that is why I am encouraging baby steps. Start with Linkedin or Twitter, then build up to blogging or creating your own site. These are all free tools at your disposal, but to use them correctly takes time.
Now stop reading this blog (for today) and go do something to increase you Google Stock!
Right now, more than ever, we should be looking and marketing ourselves as a brand, which is what I am trying to do with this blog... But the point behind all of this self-promotion is really driven by the Google Factor, or what I like to call your Google Stock: according to Google who are you, what do you do and how do you rank? I have read a number of blogs that have pointed out that 2009, is "The Year of the Doer", due to the current economic situation(GenNext, RadioGuruPDX). So what are you doing to increase your stock?
This is the golden opportunity for you to make a name for yourself while exploring, it is really a win-win situation! It doesn't really matter if you have a job or don't have a job, work in marketing or don't work in marketing, it is always important to be checking and increasing your Google Stock. You never know when you are going to need it, and it is not something that can be built overnight. This takes time, that is why I am encouraging baby steps. Start with Linkedin or Twitter, then build up to blogging or creating your own site. These are all free tools at your disposal, but to use them correctly takes time.
Now stop reading this blog (for today) and go do something to increase you Google Stock!
Thursday, March 26, 2009
Social Media the New Frontier... are you on the wagon or being left in cyber dust?
Welcome to the digital age, although I think we entered it long ago, and long ago to me maybe different than long ago to you, but still, long ago...
Two nights ago I attended the Social Media Club's event, "Getting it: Careers in Sociall Media" with guest lecturer/social media diva, Kelly Feller, Social Media Strategist for Intel. It was a full house, with at least 100 people there, and not people who I would have expected to be part of the Social Media Club. Many of the attendees were well into their careers and eating this stuff up!
There are companies big and small that understand Social Media, and companies big and small that don't. Two that get it and are tweeting away are @Starbucks(big) and @Portland Area Radio Council(small).
Social Media fascinates me because of the unknowns attached to it: it is new, everyone is doing it, not everyone knows why there are doing it, potential is unknown, will it peak, how to use it, keeping up with new sites and new trends and the list goes on and on and on...
Back to the lecture; I not only gained a few new followers on Twitter(I am following them now too), but I realized that everyone has a list of unknowns, we now have a place to share and learn together. I realized that I am doing the right thing by writing this blog, which has been in the works for over a month now, but I just started doing it, and that is the main thing.
The only way to master the skills and language of this new and limitless Social Media world is to do that. What have you got to lose except a few spare moments that you would have spent on another website anyway.
Two nights ago I attended the Social Media Club's event, "Getting it: Careers in Sociall Media" with guest lecturer/social media diva, Kelly Feller, Social Media Strategist for Intel. It was a full house, with at least 100 people there, and not people who I would have expected to be part of the Social Media Club. Many of the attendees were well into their careers and eating this stuff up!
There are companies big and small that understand Social Media, and companies big and small that don't. Two that get it and are tweeting away are @Starbucks(big) and @Portland Area Radio Council(small).
Social Media fascinates me because of the unknowns attached to it: it is new, everyone is doing it, not everyone knows why there are doing it, potential is unknown, will it peak, how to use it, keeping up with new sites and new trends and the list goes on and on and on...
Back to the lecture; I not only gained a few new followers on Twitter(I am following them now too), but I realized that everyone has a list of unknowns, we now have a place to share and learn together. I realized that I am doing the right thing by writing this blog, which has been in the works for over a month now, but I just started doing it, and that is the main thing.
JUMP IN!
The only way to master the skills and language of this new and limitless Social Media world is to do that. What have you got to lose except a few spare moments that you would have spent on another website anyway.
Tuesday, March 24, 2009
Process vs. Product in down times who has the advantage?
I don't know what made this idea pop into my mind, but I just woke up with it this morning... In down times, what is more important; the Process or the Product? In a sense, only time will tell. Companies with a strong product will last for awhile, they have a wave they're riding, but will eventually get caught and be washed out to sea with the rest of the failed products out there (like my sea analogy?).
Companies who have a solid process behind their product maybe slimming things down, but will make it through this economic climate. They have always been about basics and aren't stumbling trying to get back to basics. Now what products and companies might I be thinking about you ask? Well, because I am currently working for an apparel company and I don't want to step on any toes and that is all my mind goes to these days... I thought I would pose the question to you.
What companies and/or products have you experienced recently that have really caught your mind, good or bad, because of the process behind them? That then begs another question, do you know the process behind the products you use, and if so does that change how you feel about them?
If nothing else, let this post make you a more conscious consumer by starting to let your mind wander about a company and its product and whether your hard earned dollars should be rewarding them.
Companies who have a solid process behind their product maybe slimming things down, but will make it through this economic climate. They have always been about basics and aren't stumbling trying to get back to basics. Now what products and companies might I be thinking about you ask? Well, because I am currently working for an apparel company and I don't want to step on any toes and that is all my mind goes to these days... I thought I would pose the question to you.
What companies and/or products have you experienced recently that have really caught your mind, good or bad, because of the process behind them? That then begs another question, do you know the process behind the products you use, and if so does that change how you feel about them?
If nothing else, let this post make you a more conscious consumer by starting to let your mind wander about a company and its product and whether your hard earned dollars should be rewarding them.
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