You are your own customer service representative and there is no getting around it. You and only you are responsible for your brand image.
If you are a brand, then why are you driving your brand into the ground? When a brand says they are going to do something, they do it. Why? Because if they don't, there will be negative backlash, and a negative image will be associated with their brand. Then why when people say they are going to do something and don't do it, it is an acceptable practice?
There maybe different levels of this, but there shouldn't be. It is a simple philosophy of doing what you say. You are responsible for your individual brand, why would you want to hurt it, well, you wouldn't knowingly. Much like my "Year of the Doer" outlook, people that do what they say are going to really stand out these days. It is as simple as calling a person you say you are going to call, or following up on a conversation.
Be an excellent customer service representative for yourself. You can take the steps today to start standing out at work and with your friends. You want your brand to be top-of-mind and seen as high quality right? It is important to put yourself first, and I mean the brand of YOU!
Tuesday, March 31, 2009
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You are so right on with this message. I love it!
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